Google Page Rank is officially over.

The day has come, as of April 15, 2016, we do not see Google Pagerank showing any sign of ranking of any website including the top dogs Google or Facebook. It is official and clear to state that Google Pagerank is canceled entirely. The highly controversial suspension of Google Page Rank as of December 6th, 2013 had created much debating and arguments over the online world on how damaging it was to suspend the Google Pagerank system but not turn it off entirely. Many of the newer startup companies found this to be an unfair advantage the companies that chose to start when the Google Page ranking was being updated by Google, Inc.
Well, it is obvious Google officially agrees with the majority of the online world by making the move to turn off Google Pagerank system without notifying anyone.

Google announced that they have been turning off access to visible PageRank earlier this yr, after years of displaying very outdated data from years earlier.  Regardless of the actual fact, it wasn’t being up to date, individuals had been still citing the metric for link promoting and others were refusing to improve to HTTPS for the only cause that seen PageRank wouldn’t observe to the HTTPS model of the URLs since they had been technically new URLs.

The ultimate elimination of PageRank doesn’t imply something for SEOs, other than the metric not being seen.  Google remains to be utilizing PageRank information internally (which is up to date).

So RIP toolbar PageRank.

In case you are still one of the Google PageRank devotees, you’ll have observed that your Google PageRank is all of the sudden displaying as not available…. or will probably be short.  Google is eradicating the publicly shown Google PageRank from being displayed.

For some Google toolbar customers, the visible PageRank has already been eliminated, though it might stay lively on some whereas the removing rolls out continues.

Here’s what you see now while you go to CNN with the Google Toolbar enabled in Internet Explorer (screenshots are taken late Monday afternoon).


The bar is now gray and while you mouseover it, it exhibits the “No PageRank information available” popup.

Right here is how the identical website seems from another laptop that also is displaying PageRank.


Here’s what we all know concerning the removal of PageRank.

Only Removes “Visible to the Public” PageRank

Though visible PageRank is being removed from the Google Toolbar, all pages still have PageRank worth internally inside Google.

Yes, Google Still Makes use of PageRank Internally

And sure, Google remains to be utilizing PageRank internally at Google. And previously, a Google spokesperson informed The SEM Post:

No, this replace doesn’t change anything for site owners or SEOs in how their websites show up in search. Site owners can use Search Console to get details about their content material’s presence in Google Search, together with details about hyperlinks pointing to their websites. Because the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank rating has turn into much less useful to users as a single remoted metric. Retiring the PageRank show from Toolbar helps keep away from complicated customers and webmasters about the significance of the metric.

“Sure, PageRank remains to be utilized in our algorithms, amongst a variety of different alerts,” a Google Spokesperson confirmed.

Actually, it appears there are not any adjustments associated with how Google is utilizing PageRank with this removing of public PageRank.  So from a search engine marketing perspective, it could be more durable to shortly work out the worth of websites with legacy PageRank…. however that metric has actually been ineffective for years.

Does Elimination of PageRank Change Something for SEOs or Web site Homeowners?

I requested Google this query particularly, and if the elimination was in order that SEOs will not give attention to a metric that hasn’t been up to date in years and that we hadn’t anticipated seeing the replace once more.

On the finish of the day, it actually solely issues if this elimination of legacy PageRank from public view has any impression on websites.  Google confirmed it doesn’t.

Non-Google Toolbars & Tools

There are a lot of tools, extensions, and toolbars which are designed to point out toolbar information as a part of the toolset.  However since these additionally pull from public PageRank knowledge, it’s believed that these tools will stop working quickly.

Why Remove PageRank from the Toolbar?

Many webmasters have been resigned to the truth that the surprise 2013 PageRank update can be the final – and even that one was a surprising replace after Google mounted another challenge that resulted in the update.

It additionally solves the issue that many websites have been seeing when they switched from HTTP to https… they have been losing their legacy PageRank from HTTP since it might not switch over to the https URL.  And sure, some web site house owners had been citing “lack of PageRank” – regardless that it was really solely the visible PageRank – as a purpose to not change websites to the safe https.

It additionally puts much less worth on pages for link sellers who’re nonetheless promoting links primarily based on what PR worth they’re.  With PageRank gone, that priceless metric will not have the ability to be utilized by sellers.

And there is still infinite search engine marketing ideas being given out based mostly on the outdated public PageRank, displaying that a metric years old still has appreciable influence, albeit a lot of it attributable to a misunderstanding of what PageRank is, why it will be important and what the seen PageRank truly means.

So if you wish to say a fond farewell to Google Toolbar PageRank earlier than it rides off into the sundown, fire up that old dusty copy of Internet Explorer or use one of many instruments/extensions that also display PageRank.

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